America looking for young Fans

It’s hugely popular in Europe, New Zealand and Australia, but rugby is still in a little blip in the United States. North America’s first professional rugby body Professional Rugby Organization’s Chief Executive Officer Doug Schoninger sees that as an advantage.

Their new league is all set to debut on 17th April, is targetting people by positioning itself as a hip, alternative sports option.

Schoninger said that they are new and disruptive and this is what differentiates them from most of the sports out there.

This is going to be really welcome to the younger millennial group, the 28 and under demographic, who have not attached themselves to traditional sports.

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